Dell is buying back iPods

Definitely, Apple is attacked from all directions today!! Dell is trying to attract iPod owners by proposing them to buy their iPod 100$US if they buy a Dell MP3 player 15GB, which will then only cost 99$US...
Dell is aggressively arguing that its MP3 player has a longer battery halflife than the iPod (that's probably the only advantage...)
Anyway, it will motivate Apple to release an iPod 4G, cheaper and sporting an improved battery.