Coca-Cola and Puretracks partnership

Thank you Clément, who is writing from Canada:

I don't know if you've heard, but Coca-Cola and puretracks.com have come together for some online music offering. One has to purchase 3 bottles of Frutopia between May 1st and July 15th 2004 to be offered CA $5 worth of music download. The 3 barcodes must be sent along with your name, address, age, email address, telephone number and the signature of a legal representative for minors. Valid within Canada, Windows only.

http://www.fruitopia.com/puretracks
http://puretracks.com/splash/default.htm
Everyone and their neighbour is rushing to copy what Apple and Pepsi "pioneered". The next months will reveal if history repeats itself for Apple : competitors steal the idea, and eventually steal the market share as well.
This happened many times in the past, but the most recent example is the Wi-Fi and Centrino :(