Virgin online Music Store in a week

Virgin are to open their online music store on May 18th, besting every strong actors of that market, including Apple.
Their site Virginmega.fr will offer 300,000 songs pricing from 0.99 to 1.1 Euros.
According to the informations we could get, the format would be protected WMA.
Since we have no iTMS in France, this can only result in a prejudice to the iPod sales, as this file format isn't supported by Apple's player.