Apple, security and communication

Two security consulting firms prompted Apple to be more specific in their security leaks announcement.
They regret the company is so minimalist in their alert bulletins, don't say enough about the leaks and their dangerosity.
If Apple really want to conquer new markets, their biggest challenge will be to communicate to a larger public, and a less dedicated one than the current MacUsers who ordinarilyu are fans.
Apple will have to answer direct journalists questions, clients remarks, competitors reproaches.... a real firm communication, that is.