Steve Jobs selling PCs ?

Thx tp Julien for letting us know the latest SVM (PC) issue [French computer magazine title which also exists for Mac], Steve Jobs image has been used in quite a strange way. The main subject they deal with is "a portable or nohing!", comparing many portable computer as the title implies.
QThe fact there is no Apple portable Mac in this comparison is surprising in itself, given Apple their reputation on that matter. No PowerBook and no iBook in the tests.
Well then, why do they show Steve Jobs on the magazine cover, standing on top of one of the PowerBook "competitors"? We doubt he would agree that his image would be used that way...