Apple : it's cool !

Following a marketing study conducted with 20,000 young peoples (age ranging from 13 to 35 years old), Apple appears to be one of the most appreciated brand. This probably due to the iPod, iTMS and the G5. Apple is ranked first for the product design category. The author of this poll mentions that young peoples are attracted by Apple essentially because most of their favorite stars are using Apple products (numerous shoots of iPods in music video clips for example).
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