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An Analysis of iPod Sales and their Perception by the Media

by Moose - 22 February 2008

The iPod Crisis Myth — RoughlyDrafted Magazine:


"To put into perspective the growth of the iPod, compare sales of another consumer electronics product: Microsoft’s Xbox 360. From 2006 to 2007, Xbox shipments didn’t increase by 30% or even 6%, but fell by over 33%. Nobody worries about the freefall in Xbox sales, only about the percentage of growth on the iPod.Why is that? And why are contrived statistics required to inspire panic in a profitable product that is leading the industry and faces little effective competition? That’s an exercise for the reader to analyze."

It is effectively interesting to see how Apple gets lambasted for each tiny flaw in their products or drop in sales growth, while other companies' flops are largely ignored.

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